BLOGGING BASICS CONSULTATION

Just getting started with blogging and have oodles of questions? Our expert advice will save you time and headaches. We offer gentle, yet thorough instruction and coaching to get you up and running quickly and painlessly, even if you’re a complete technophobe.

If you already have a blog and want pointers about how to build your readership or troubleshoot particular problems, we can help. Our consulting fees are negotiated on an individual basis, depending on your specific needs. We do consults in person, over the phone, and via e-mail…whichever works best for you. Contact us for an estimate.

BUSINESS BLOG TRAINING

We provide customized training for businesses–from executives to managers to staff. We will train you and/or your staff how to set up your blog, write terrific blog posts, and efficiently manage your content. Our training fees are negotiated on an individual basis, depending on your specific needs. Contact us for an estimate.

BLOG TUNE-UP (Mix and match)

#1 - Visitor Stats Analysis

We analyze your blog’s entire history. We review:

• How visitors are finding you
• Most frequently used search phrases visitors use to find you
• High/low traffic days and times of day

You’ll receive a detailed written report that includes the following:

• How to link effectively to and from other sites
• How to effectively use search engine-friendly keywords within articles
• List of high reader interest topics that you need to regularly cover
• Instructions about when to post new content for maximum reader impact
• Suggestions for drawing more visitors to your site
  • Cost: $150 ($170 for blogs that use Google Analytics)

#2 – Headline and Article Content Analysis

We examine three-to-six month’s worth of your blog’s headlines and articles. We review:

• Headline structure and keyword content
• Article structure and keyword content
• Reader take-away value
• Use and formatting of hyperlinks within articles

You’ll receive a detailed written report that includes tips for how to:

• Write keyword-rich headlines
• Determine your core message
• Hook your target audience
• Create and format relevant links
  • Cost: $185

#3 - Article Formatting Analysis

If you know that using reverse type is a “no-no” for formatting a blog post, you might not need this service. If that info is a surprise to you, read on! We thoroughly review:

• Font selections, font size, font color
• Sentence and paragraph structure and length
• Use of subheads, callouts, bullet points and numbered lists
• Use of white space
• Use of images (pictures, graphics, clip art)
• Use of recurring images that establish continuity
• Use of internal links
• Use of widgets that enable you to share your posts with others

You’ll receive a detailed written report that addresses all of the above and explains how to format posts for maximum impact so you keep readers on your site longer… and keep them coming back.

• Cost $225

#4 – Sidebar Analysis

Many bloggers overlook the importance of their sidebar(s).
We examine the effectiveness of all your sidebar’s elements:

• Blogroll
• “About” content
• Contact information
• Subscription forms
• Ads
• Search features
• Polls/surveys
• Widgets
• Archive links

You’ll receive a detailed written report that includes tips for how to:

• Rearrange sidebar content for best readability
• Rewrite/repackage sidebar content for best effectiveness
• Add missing elements to your sidebar
• Delete unnecessary elements from your sidebar
  • Cost: $99

#5 - Writing Analysis

Great, entertaining writing is key! This is an area where most bloggers can achieve massive growth, and because of that, much greater impact on their readers. We critique seven posts of your choice to pinpoint recurring errors in:

• Content
• Style
• Grammar, usage, punctuation
• Overall impact

You’ll receive a customized checklist you can use when writing and editing future blog posts.

• Cost: $150

BLOG OVERHAUL PACKAGE

You receive services #1-5 for $525 (a 35% discount)

Sign up today for your blog overhaul! Contact us and we’ll get started.

BLOG BANNER DESIGN/REDESIGN

Our professional graphic design team redesigns your existing blog banner or creates a new banner and implements it on your blog.
Prices vary depending on your blogging platform. See packages, below:

Typepad, WordPress, or Blogger - using their ready-made templates:

• One banner design + three revisions - $175
• Three banner designs + six revisions - $300
• Four banner designs + unlimited revisions - $550

Typepad or WordPress, complete custom design:

• One blog design + three revisions - $275
• Three blog designs + six revisions - $450
• Four blog designs + unlimited revisions - $675

Blogger, complete custom design:

• One blog design + three revisions - $180
• Three blog designs + six revisions - $360
• Four blog designs + unlimited revisions - $590

Banner Design Discounts

• Choose any two Blog Tune-up services and receive 10% off any banner design package
• Choose any three Blog Tune-Up services and receive 15% off any banner design package
• Choose our Blog Overhaul Package and receive 20% off any banner design package

E-NEWSLETTER ANALYSIS

E-newsletters are a great tool for attracting new visitors to your site, retaining your current visitors, and promoting your products/services. We examine three issues of your e-newsletter/e-zine for the following:

• Reader-friendly content
• Overall length and article length
• Headline effectiveness
• Content positioning
• Formatting – fonts, colors, white space, bullets
• Use of images
• Link effectiveness

You’ll receive a detailed written report that includes tips for how to:

• Rearrange and reformat content for maximum reader impact
• Create links that lure readers to your Website/blog
• Get more people to subscribe to your e-newsletter
  • Cost: $199

BOGGLED BY BLOGGING?
Weblog Basics for Non-Techies

Have you thought about starting a blog but debated whether you really need one? Wondered what you should write about? How to set one up? Pondered whether you can be a blogging success story even if you’re not computer savvy?

This information-packed workshop will equip you with the know-how and inspiration to launch your blog.

“Boggled by Blogging” is a 1-hour or 90-minute seminar, perfect for corporate, non-profit, and ministry events and writers’ conferences. For information about how to tailor this workshop for your event, please contact He Blogs, She Blogs.

20 TIPS FOR INCREASING YOUR BLOG’S READERSHIP

Are you already blogging and want to take your blog to the next level? During this 1-hour workshop, we’ll discuss 20 easy strategies you can incorporate to increase readership and generate income via your blog. For information about how to tailor this workshop for your event, please contact He Blogs, She Blogs.

BLOGGING YOUR MINISTRY

Blogging is an easy, inexpensive way to extend your ministry’s outreach worldwide. In this 1-hour or 90-minute workshop, you’ll learn tips (geared for non-techies) about how to build a blog that effectively showcases your ministry. For information about how to tailor this workshop for your event, please contact He Blogs, She Blogs.