MARKETING DEMYSTIFIED
A Complete Intro to Branding Yourself for Maximum Impact

Mention marketing to any group of writers and reactions often range from mild discomfort to downright loathing. Yes, some love marketing, but many are intimidated and perplexed. They know effective marketing is critical to career success, but have no idea how to find the starting line.

This 5-session course tailored for writers’ conferences:

1. Explodes the myths and fears about marketing that hold writers back
2. Examines the five fundamental principles to successful marketing
3. Equips writers with an action plan for applying the five marketing principles
4. Educates writers about the best resources for continuing their marketing education

“Marketing Demystified” is an interactive, hands-on course that gets writers set on the starting blocks and helps them sprint toward the ribbon at the finish line.

For a complete course outline and information about how we will tailor this course to meet your needs, please contact He Blogs, She Blogs.

DISCOVERING YOUR DIVINE DESIGN
Tapping Into Your Talents to Shape a Blue-Ribbon Brand

Tom Hanks appeals to legions of movie-goers, even though he’s an average-looking guy. Madonna has stayed in the spotlight for 25+ years, even though she has an average-sounding voice. Arnold Schwarzenegger became a #1 box office draw and governor of California, even though he’s an average actor.

Tom, Madonna, and Arnold understanding branding. They know how to pinpoint their uniqueness and use it to make themselves unforgettable.

We’re all divinely designed, with unique talents. During this workshop, you’ll learn how to discover your uniqueness and develop it into a memorable brand you can use to “wow” editors, agents, and ultimately, readers.

For information about how to tailor this workshop for your event, please contact He Blogs, She Blogs.

THE PERFECT PITCH
How to Throw Pitches Editors Will be Dying to Catch

Whether you’ve written a magazine article query, a book proposal, or an entire manuscript, you need to know how to throw the perfect “pitch” to an editor or literary agent.

• How long should your pitch be?
• How should you structure it?
• What should you leave out?

During this interactive 1-hour workshop, experienced pitchers, Jim Rubart and Laura Christianson, will teach you the 9 keys to successful pitches. This lively seminar is perfect for writers’ conferences and writers’ association events.

For information about how to tailor this workshop for your event, please contact He Blogs, She Blogs.

DYNAMIC MARKETING MATERIALS
How to Promote Yourself Through Traditional and New Media

Serious entrepreneurs utilize a variety of methods to promote themselves. During this interactive workshop, you’ll define your marketing goals and learn best practices for staying in touch with your customers through one-sheets, e-newsletters, and social networking.

For information about how to tailor this workshop for your event, please contact He Blogs, She Blogs.

MEET THE PRESS
Cooking Up a Delectable Press Release

Are you an expert on a particular topic? Are you about to publish a book or embark on a new career? A press release is one of the least expensive and most effective ways to generate media buzz about you and your project.

During this 90-minute workshop, you’ll learn how to write attention-grabbing press releases that result in interviews with reporters from newspapers, magazines, radio stations and TV shows.

For information about how to tailor this workshop for your event, please contact He Blogs, She Blogs.